Seth Godin is one of the most relevant marketing experts today. I personally read his blog post every day and find tremendous value in his unique perspective and insight.

He just posted a free e-bookthat I highly recommend.

Enjoy

On Monday evening, I stopped by the market on my way home to get some mushrooms for a soup Cheri was making that evening. The gentleman in front of me was buying $50.00 in groceries and handed the cashier a wad of coupons. It looked as if there were more coupons than items purchased but, since I wasn’t counting, I don’t know if that was the case. Anyway, once all of the coupons had been rung up the cashier told the customer he needed to pay $4.79. Wow, I was impressed….but then he gave the cashier even more coupons to get the final cost to 19 cents! That’s right, 19 cents. The customer, with a grin from ear to ear, pulled a quarter out of his pocket to pay for his cart full of groceries. He had saved the remarkable sum of $50.75 on $50.94 worth of groceries. This is the kind of thing you only see on the cover of the Enquirer. I truly believed it could never actually be done.

I thought I was a good coupon shopper, but this guy had me beat. I still wonder…..was there something going on between him and the cashier? It sure seemed like he handed in more coupons than items. Inquiring